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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Page: 135

Hey, there, everyone who was in my content strategy workshop. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. On May 3rd and is currently available exclusively on iTunes. (Complete deck is at the end.) Recommended books. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. The most effective web strategies include 4 different kinds of content. Content strategy is one of the hot buzzwords in the web design world today.